Sweeties by Celine

For Sweeties by Celine, I led a complete visual rebrand, developing a fresh identity that reflects the brand’s charm and personality. The project included designing a new logo system with multiple variations, creating custom illustrations and icons, and crafting cohesive print and digital assets such as business cards, menus, and a product catalogue. To ensure consistency across all touchpoints, I assembled a comprehensive brand guide outlining the visual language, design elements, and overall brand identity. Together, these pieces form a unified look that elevates the brand and enhances its presence.